Big Ideas,
Real Impact.
NO PRESSURE. NO HYPE.
The Foundry is the distilled playbook from 10+ years of scaling personal trainers from zero experience to elite level coaching ability. The old model broke, we rebuilt and shaped it for experienced personal trainers who want real growth in the AI age, not hype. If you’re ready to start start building today, this is the proven, step-by-step system designed to get you there.
Client success story
Meet Leo!
Former client
| Founder of ‘Type2Reset’ | Leo Y. | 38
Leo was a local personal trainer struggling to stand out in a crowded saturated market, especially during the Covid-19 pandemic.
We helped Leo find his niche (type 2 diabetics) and architect his "Type 2 Reset" program. We handled the product structure, the high-ticket pricing strategy, and the lead-gen system to find busy developers and executives.
Leo successfully broke into the online fitness space. He now works 100% remotely making 5-figure months with a roster of clients who value his lived experience as much as his coaching.
“You guys saved my career seriously. When things shut down due to Covid-19 I had difficulty finding work, and I wasn’t tech savvy enough to convert my career to online sessions like my competitors. So I thank you”
Who we are
Ryan E. | Team Lead | 15 years at OKRfitness
We worked one-on-one with aspiring Personal Trainers for 10 years, helping them grow from the ground up.
Then the Covid-19 pandemic struck.
Everything went online. The outdated playbook was broken.
Our options were to continue providing expensive consulting services to those who could afford them, or combine all we had discovered into a framework that the anybody with the right drive can apply. We discovered that we can benefit way more people with our industry experience.
Our goal is to create something timeless — not to follow trends. We bring ideas to life by combining strategy, creativity, and passion.
zero to pro
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Industry-proof systems
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Dream it
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zero to pro
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Industry-proof systems
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Dream it
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zero to pro ✳︎ Industry-proof systems ✳︎ Dream it ✳︎ zero to pro ✳︎ Industry-proof systems ✳︎ Dream it ✳︎
Join us
Put an end to selling sessions. Take Control of Your Brand.
If you’re a fitness professional who’s tired of trading hours for money a watching younger, noisier coaches out-earn you.
The Foundry demonstrates how to create a genuine, compounding internet brand.
Client TESTIMONIALS
‘From 25 years in corporate leadership to recognized industry authority — without becoming an influencer.’
"I’ve spent 25 years in corporate leadership, Within a year, I’ve built a following of over 5,000 industry professionals and I’m finally being seen as the expert I am. This is the only guide you need to become a respected PT."
Silas S. | 52 | Former VP of Operations‘ACHIEVED HIS DREAM WITH 3 HOURS OF FREE TIME PER DAY IN 2 MONTHS.’
“I’ve always wanted to become a personal trainer but feared the risk associated with going full time. The Zero to Pro manual has helped me learn on my off time and achieve my dream of becoming a PT.”
David W. | 48 | Project Manager & Fitness Founder‘Replaced burnout-driven training hours with premium clients and leverage-based offers.’
“I wanted to start personal training after my early retirement, but I quickly realized I had no idea where to start or what I was doing. Now, I work with 12 high-ticket clients per week thanks to OKRfitness”
James T. | 55 | High-Performance Consultant